About — A Little Party By Chhavi

about me, briefly

Pro hyper-functioning over-thinker by personality, Brand strategist by profession. I love to build brands that feel culturally relevant, emotional and relatable. Half my brain is random 2am ideas, concepts, storytelling and captions. The other half is good music, dance, random startup ideas and convincing people that typography matters. Currently collecting more stories, conversations and connections through campaigns, communities & creatives; plus I never ending side quests. Very Bangalore coded. Brb...

The rest of me, scattered on the grass — drag anything, click it to spin

me, mid-sentence

the one-liner

Designer who defected to strategy and kept the taste.

Trained classical dancer

still rehearsing, still sore

green flags

  • Zero to one without waiting for a brief.
  • I make the thing, not just the plan.
  • I read culture before it becomes a trend deck.
  • Hand me a mess, get a narrative back.
  • Founders get straight answers, fast.

beige flags (allegedly)

  • Too many ideas. I will pitch all of them.
  • I get visibly bored of bland.
  • I'll fight for the joke in the copy.
  • "Just make it pop" gets two questions back.

a normal weekend

Rehearsal, early yoga, a market I didn't need to visit, dinner that turns into a plan.

where I learned it

B.Des, NIFT Bengaluru

Cultural VP. Events and sponsorship head for Spectrum. I've been organising things since 15.

5 years, 5 industries

tools I actually open

Adobe CC · Figma · Canva · Notion · Webflow · GA · Salesforce · Claude

grab the résumé →

I BELIEVE

Creativity and intent will always outlive any trend, even AI.

how I work

Industry research, brand mapping and brainstorm, idea dump, testing and pilot, planning and execution, tracking and analysis. Feedback is my holy elixer.

MY UNHINGED OPINION

Warm colours over grey. Maximalism over minimal. Uncomfortable conversations. Cultural appreciation over appropriation, Politically vocal. Proud hyper-functioning GenZ.