Work — A Little Party By Chhavi

The work, plated.

Roles, hats, 'jack of all trades' showcase

paycrunch epsilon personal projects earlier

PayCrunch · fintech, seed stage

Creative Lead, Marketing · 2022–23

Built a GenZ brand from 0 to 10.

A new age UPI credit product for college students. Started from scratch to build the brand narrative, voice and positioning. I owned brand marketing end to end, lead the creative and content strategy, acquisition campaigns and ATL BTL campaigns. reported directly to the founder taking a seat at founder's office as well! a 0 to 10 journey.

hats worn

Brand identity Founder's office Content & creative Influencer & community Growth Partnerships

what moved

20Kapp downloads in the first three-month launch cohort

10micro-influencers and an in-house creator network

30+campus ambassadors running activations across Tier-1 cities, , built from zero

360°ATL + BTL campaigns, campus activiation, socials, guerrilla marketing and events

PayCrunch out-of-home campaign
PayCrunch credit habits creative
PayCrunch brand offers creative

testimonial

“Holds the team together and gets shit done”

Aman Bhayana - Founder

Epsilon · martech & adtech, Publicis Groupe

Sr. Media Marketing Specialist · 2023–now

Epsilon 10X campaign frame
Epsilon Jargon Crusher reel

testimonial

“From concepts, scripts, styling to 48hrs of shooting and edits, she leaves her magic all over”

Allan Jose - Content Specialist

Made Adtech cool, simple and consumable

A serious data business talking in acronyms, to an audience that scrolls. I run brand content for India and Global, and sit with ops on the numbers behind it.

hats worn

Brand storytelling Newsletter Social strategy Video & scripts Product Creatives Marketing ops & analytics

what moved

25+editions of the Epsilon Insider newsletter, content and design

2Content for LinkedIn pages handled (India and APAC)

5+Brand videos (long form + short form) for brand awareness 

∞templates and collateral streamlined, so the whole team stays on brand without asking

personal projects

Things nobody paid me to start.

Offbeat community meet-up

Offbeat

founder & host · 2023–now

Most micro-artists I knew had nowhere to show up half-formed. So I built one. Started with dancers, because I am one.

Ideating Curation Venue and partnership Hosting Socials

5+editions hosted end to end

20+artists/people at every single one

Tohra Workspace

CO-FOUNDER

A product to help therapists streamline their practice on one single seamless platform. Empowering mental health tech in India.

Category research Positioning UX and Design SocialsGTM

Looking for collaborators: practitioners, clinicians, and anyone who has tried to build here before. Come talk.

Personal brand side quests

consulting · ongoing

On the side, I keep helping upcoming founder's and growing Artists build their personal brand and voice. Ideation and execution varies from content, shoots, concepts, scripts, socials, collaborations, etc. This is my creative lab.

Personal brand story

LinkedIn/Instagram content

Collaborations

Scripts & concepts

Mostly under NDA or living in someone's private Notion. Ask me on a call.

Earlier lives

retail floors, focus groups, and a great deal of Figma

Woovly

Visual Content Designer · social commerce

Site revamp, creative identity rebuilt, socials ads, UI/UX

+30% user satisfaction and retention

Forever 21

Marketing Intern · ABFRL

Consumer research to rebuild trust after a public stumble, then turned into campaign ideas.

150 customers, 8 regions

Allen Solly

Visual Merchandise Intern · ABFRL

Merchandising and store planning for new South India stores and a narrative rebrand of the Happiness Project store, Indiranagar.

2 store planning (layout and interiors) 

NIFT Bengaluru

Cultural VP · Spectrum events head

Ran the college festival: sponsorship, programming, production. My first taste of campaigns with a real crowd.

B.Des 2017–21