A Little Party By Chhavi — Chhavi Singh, Brand & Content Strategist

brand & content strategist · bengaluru

Welcome to my little corner where I curate brands, stories and creative ideas.

Designer turned strategist, working across brand, content & creative. I help brands build stronger positioning, memorable stories & culturally relevant campaigns.

see the work GET TO KNOW ME

I'm Chhavi

hi, hello ✿

MY 2 CENTS

"A brand with no personality is a missed party"

Build culture first, trends later

Brands should opinions and strong sense of belonging, culture does that, not trends.

Your brand voice deserves a louder story.

Storytelling drives how your brands speaks, looks and evolves. Nobody wants to listen to a boring brand!

Relevant is the new viral

Being seen by everyone means very little if nobody actually cares. Are you talking to the true TG?

MAKE YOUR OWN BASKET

My menu

Tap what you want to explore. I'll email you back with how I'd actually cook it for you!

Starters — quick, research, short-term

Mains — strategic, thoughtful, slow-cooked

Sides — Creative, repetitive, long-term

Drinks — offbeat, wacky, must-try, short-term

your basket

Empty. Go on, pick something — nothing on this menu bites. (it slaps :p)

email me this basket

receipts, since you asked

20K

paycrunch app downloads in one launch cohort

25+

newsletter editions across APAC for Epsilon

creators & campus ambassadors signed for Paycrunch

30+

campaigns ideated and executed across industries

Offbeat events hosted, a community for 150+ micro artists and art enthusiasts

Brands Showcase

all the work

PayCrunch · fintech

Built a GenZ brand from 0 to 10.

Epsilon · martech

Made Adtech cool, simple and consumable

Offbeat · my own thing

Five events. Thirty-plus artists who now know each other.

what people say when I leave the room

“Holds the team together and gets shit done ”

Aman Bhayana, Founder — Paycrunch

“We love the GenZ misfit, shining and how!”

Neha Pathak, Brand Marketing Director — Epsilon India

“From concepts, scripts, styling to 48hrs of shooting and edits, she leaves her magic all over”

Allan Jose, Content Specialist — Epsilon India

currently

Building something in mental health.

As my major side quest, I'm building an AI empowered operating system for mental health experts in India, making better health tech accessible for therapists. I believe Indian mental healthcare deserves our attention and its our moral duty to help break the stigma!

CONNECT IF YOU WANNA KNOW MORE

day jobSenior Marketing Specialist, Epsilon (Publicis Groupe)

side questCo-founder of Tohra Workspace

open toBrand Marketing and Strategy roles

off hoursDance, gym, content, community and building things